About Me

My photo
The meek shall inherit the earth after i'm done with it! I was a bored Brahmin bschooler who ended up marrying another one :) and now here we are enjoying the natural progressions of life....traffic, inlaws, bosses, kid, electricians, plumbers and money matters.

Tuesday, September 12, 2006

Marketing Myopia

After Summit ended on Sunday I realized what joy vellagiri is. Life is so much fun without sponsors, banners, delegates, alti..,speakers and scanners...

With the 50% attendance that I have (or don't have) attending classes is a compulsion.
I decided to attend all classes Tuesday onwards as Monday mornings are meant to be spent in slumber koochikooing with pillows:(
And then Mr. Mayur Jain calls up..."Avalon Exec Summary.Deadline 2.30".
"Yeah right...now that you don't have any deadlines to give to the I - team... i'm the scapegoat"

Reached college at 1 pm only to realize the deadline was 2.30pm,the next day...Ghhh...mayur...ghhh...

Next morning CRM class.
PPT ready...cases read...i was never so prepared for a class..
Mr. Joyanto Sengupta, " what are you selling if you are the CEO of Kingfisher airline?"
My marketing class at its best....

" experience"

" the brand "

" beer through the airline"

" the airhostesses "

" No. No.No. Please think simple.."

" sex "

"NO! You are trying to sell a seat in an airplane!!"

Ha.This is what one year in marketing does to you.Sex instead of airplane seats.
Thankgod i wan never regular in classes.

No comments: