Since childhood, Outlook has been one of my favorite weekly news magazine. I laud them for their articles and reports, style of writing, consideration to detail, gripping headlines, attention-grabbing graphics and most importantly their technique of making bland news interesting.
What goes missing sometimes is the synchrony between the marketing and the editorial teams. I admire Vinod Mehta (Editor –In-Chief, Outlook) for his quality of journalism and principled writing but the latest issue of Outlook magazine demonstrated low business sense on his part. Not knowing whom to hold responsible, I blame him for silly placement of ads.
Take for instance page 27 of the 16th July issue:
What goes missing sometimes is the synchrony between the marketing and the editorial teams. I admire Vinod Mehta (Editor –In-Chief, Outlook) for his quality of journalism and principled writing but the latest issue of Outlook magazine demonstrated low business sense on his part. Not knowing whom to hold responsible, I blame him for silly placement of ads.
Take for instance page 27 of the 16th July issue:
West Bengal CM Buddhadeb Bhattacharya looks rather uncomfortable sharing the same page with a Jockey model in her undergarments!
Dear Vinod,
My first suggestion: Recruit more MBAs like me who have learnt nothing else but 4Ps in their 2 years of B-schooling. (‘Placement’ happens to be one of the 4Ps) It might just help!
My second suggestion: If you have too many MBAs in your team, sack a few. It might help even more!!
For The Irony of Adsense read Nikhil's blog - http://nikmuse.blogspot.com/
Labels: sales
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